Pure Storage is an Enterprise Data Cloud company, known for its innovative and dynamic brand identity. Our team was tasked with creating print and digital assets for their employee rewards program. While cloud storage is typically a tame product, Pure Storage works hard to bring excitement into their branding, something that they wanted emphasized in this program as well.

Drawing inspiration from their physical products, blog posts, and marketing team, I created assets that felt fresh, and highlighted their unique offerings and distinct brand personality.

After working on their branding for over a year Pure told the team that I used their logo and branding “in more creative ways than they do internally.” Several years later a former stakeholder of Pure, impressed by our past work, launched their own business and reached out to our team to launch their program, specifically recalling our creativity and design approach.