Working within the corporate side of HMI, I designed weekly product marketing emails to highlight new, trending, and brandname offerings. Through strategic use of current marketing trends, consumer psychology, and visually appealing graphics, these emails have consitently driven redemptions, impressed clients, and brought in new business.

After taking over creative leadership in this role, and bringing greater strategic guidance and enhanced industry insight to the position, the business saw a 15% growth in sales, bringing in over $29 million, and a 10% increase in email open rates.