While at HMI I worked with a new client, Behler-Young, to design their internal fantasy football campaign. Blending captivating imagery and nostalgic football iconography with the Behler-Young branding, the goal was to immerse employees in the excitement of the NFL season and promise participants an engaging fantasy experience. The design also needed to be flexible and easily editable, as updates on weekly stats were sent out regularly—requiring quick turnarounds and consistent visual alignment throughout the season.