At HMI I worked with a new client, Behler-Young, to design their internal fantasy football campaign. The goal was to immerse employees in the excitement of the NFL season and provide participants with an engaging fantasy experience. This was achieved by blending the Behler-Young branding with up-to-the-minute stats, captivating imagery and nostalgic football iconography, creating a fantasy league experience that felt uniquely theirs. The design also needed to be flexible and easily editable, as updates were sent out regularly—requiring quick turnarounds and consistent visual alignment throughout the season.