While working for 360insights, I was charged with creating the brand identity for Florida Paints’ new employee rewards program, complete with a logo, and various print and digital assets.

Creating materials that mirrored the vibrant palette of Florida Paints offerings, and the Sunshine State itself was essential to evoke the same sense of warmth and energy as the brand provides for its customers.

For this project meticulous attention to color selection was essential, from products and locations displayed, to graphics choosen, vibrancy was a central theme.