Creative Breakdown

This email was designed for Callaway Golf’s yearly giveaway with HMI. It was crucial for this campaign to follow Callaway’s brand guidelines, ensuring consistency in colors, fonts, and imagery. Overall, the email design is crafted to inspire recipients to take action and participate in the giveaway while reinforcing Callaway’s reputation for quality and innovation in the golf industry.

Step 1: Timeline & Expectations

• Discussion with the marketing director about email objective, audience, products to show, and review of assets needed to get started

Step 2: Design Conceptualization & Brand Review

• After reviewing assets and Callaway branding, concept sketches are drawn up

Step 3: Asset Collection & Wireframing

• Assets are collected and filed, and a quick rough outline is created in Adobe based on concept sketches

Step 4: Review

• The first draft is sent to the director and Callaway for comments, edits are incorporated, and the final design is crafted

Step 5: Testing & Deployment 

• Thorough testing is conducted to check for any formatting issues, broken links, or spelling errors across different email clients and devices. After deployment performance and conversion rates are monitored to measure the campaign’s effectiveness.